She achieved success in the 80s and she has since then earned her place of honour amongst the most representative faces of Italian TV.

Milly Carlucci is a true icon of Rai, with her prime-time shows acclaimed by the public such as the iconic Dancing with the Stars e The Masked Singer.

While working with Milly I had the idea to turn her signature into a brand.

Since the word signature can be defined as a “distinctive pattern, product or characteristic by which someone or something can be identified”, a signature brand is an original, cohesive design based on the personality of Milly that is carried across all print, digital and web communications.