I designed the branding for Bacco 06, a cocktail bar rooted in the post-industrial spirit of Pietralata, a neighborhood in Rome. The project fuses 1930s grit with modern craft aesthetics. Recognition followed in The World Brand Design—clarity. Boldness.
Bacco 06: Branding Cocktail Bar with Designer DNA
Client: Bacco 06
The logo commands attention. “BACCO” in a compact sans-serif. Stamped “06.” Factory tag energy. It scales across signage, coasters, and social visuals, reinforcing presence everywhere.
Typography shapes the tactile identity. Condensed, geometric sans headlines set the tone. Menus and ingredient lists use monospaced type. Careful kerning. Generous line spacing. Calm reading. Smooth ordering flow.
Color drives emotion. Dirty black for contrast. Deep oxblood adds warmth and ritual. Raw cardboard brown introduces texture. Ash gray balances and breathes. Together, these tones establish a distinctive branding cocktail bar vibe—consistent across print, packaging, and digital platforms.
Illustrations bring personality. Hand-drawn cocktail blueprints. Gears. Ledger sketches. Prohibition-era and steam-powered references. Every mark signals method or mood. Decoration never exists alone.
Typography shapes the tactile identity. Condensed, geometric sans headlines set the tone. Menus and ingredient lists use monospaced type. Careful kerning. Generous line spacing. Calm reading. Smooth ordering flow.
Color drives emotion. Dirty black for contrast. Deep oxblood adds warmth and ritual. Raw cardboard brown introduces texture. Ash gray balances and breathes. Together, these tones establish a distinctive branding cocktail bar vibe—consistent across print, packaging, and digital platforms.
Illustrations bring personality. Hand-drawn cocktail blueprints. Gears. Ledger sketches. Prohibition-era and steam-powered references. Every mark signals method or mood. Decoration never exists alone.
Menus, Posters, and Experience
Materiality reinforces craft. Uncoated heavyweight menus with edge staining. Posters with subtle letterpress. Coasters with spot UV on raw board. Stickers and sleeves echo grain and smudge. Touch, feel, interact.
Spatial branding extends the story. Stamped wayfinding. Murals layer schematics and local imagery. Event posters evoke clandestine intrigue. Animated social templates reveal ingredients with mechanical jitter—a nod to steampunk motion.
Craft and community drive every detail. Bartenders work with precision. Thoughtfulness. Boldness.
Spatial branding extends the story. Stamped wayfinding. Murals layer schematics and local imagery. Event posters evoke clandestine intrigue. Animated social templates reveal ingredients with mechanical jitter—a nod to steampunk motion.
Craft and community drive every detail. Bartenders work with precision. Thoughtfulness. Boldness.
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