fotographicart | roberta soru

Mani di una ragazza con in mano uno smartphone che naviga sul sito dell'art director Roberta Soru - Fotographicart
Mani di una ragazza con in mano uno smartphone che naviga sul sito dell'art director Roberta Soru - Fotographicart

fotographicart | roberta soru

Hello, I’m Roberta Soru — Art Director,
UX Strategist, and the mind behind Fotographicart. Based in Rome, I work internationally between Seoul, Shanghai, and Los Angeles, bridging the gap between Neuro UX and deep empathy.

Hello, I’m Roberta Soru
– Art Director, UX Strategist, and the mind behind Fotographicart. Based in Rome, I work internationally between Seoul, Shanghai, and Los Angeles, bridging the gap between Neuro UX and deep empathy.
Curiosity opens the mind to creativity Curiosity opens the mind to creativity Curiosity opens the mind to creativity Curiosity opens the mind to creativity Curiosity opens the mind to creativity Curiosity opens the mind to creativity Curiosity opens the mind to creativity Curiosity opens the mind to creativity Curiosity opens the mind to creativity Curiosity opens the mind to creativity Curiosity opens the mind to creativity Curiosity opens the mind to creativity Curiosity opens the mind to creativity Curiosity opens the mind to creativity

For me, design is a bit like writing a song. It requires both structural precision and emotional resonance. Because great branding isn’t about being the loudest voice in the room. It’s about crafting a message that truly understands and speaks to people.

For me, design is a bit like writing a song. It requires both structural precision and emotional resonance. Because great branding isn’t about being the loudest voice in the room. It’s about crafting a message that truly understands and speaks to people.

Il video mostra l’animazione del logo “Ode al Buono”. È un’animazione visiva senza suoni o narrazione.
Questo video mostra l’animazione del logo “Ilcha”. Non contiene audio, parlato o effetti sonori. È solo visivo.
Più smartphone bianchi su superficie grigia con un sito web dallo sfondo giallo e testi neri.
Sill-life di prodotti cosmetici anti-età Ripar AgeReverse in confezioni rosse e bianche.

Explore my work

Explore my work

Working across US and Asian markets, I've had the joy of partnering with brands like Ripar Cosmetics — a premium Italian skincare brand — and Milly Carlucci, Italy's beloved TV icon. It's that same blend of precision and heart, crafting messages that resonate deeply — just like a song's perfect note.

Working across US and Asian markets, I've had the joy of partnering with brands like Ripar Cosmetics — a premium Italian skincare brand — and Milly Carlucci, Italy's beloved TV icon. It's that same blend of precision and heart, crafting messages that resonate deeply — just like a song's perfect note.
Ready to start a project with me?

Ready to start a project with me?

Ready to start a project with me?

The Visual Mind

For visual thinkers and curious souls: a monthly letter filled with timeless ideas, insights, and resources on design, branding, and creativity.

This is the essential, thought-provoking newsletter you've been waiting for.

Please note: The Visual Mind is available only in Italian.