Hello, I’m Roberta Soru — Art Director & UX Strategist.
I focus on understanding what people need, connecting cultures and ideas through design. I work internationally — Milan, Seoul, New York, Los Angeles, Shanghai — to build experiences that matter.
About me.
My work combines empathy, Neuro UX, and cultural insight. I don’t follow only trends, I help brands find the meaning that lasts and speaks across markets as different as the US and Asia.
I’ve collaborated with Italian and international brands such as Ripar Cosmetics, Milly Carlucci, Regione Toscana, Dr. Christie L.A., Газировка №1, Kiran Nadar Museum of Art, and Carpisa — shaping clear, honest, and culturally mindful stories.
Let’s work together.
If you want someone who listens carefully, thinks deeply, and brings both creativity and strategy to your projects, I’d be glad to explore how we can work together.
I’ve collaborated with Italian and international brands such as Ripar Cosmetics, Milly Carlucci, Regione Toscana, Dr. Christie L.A., Газировка №1, Kiran Nadar Museum of Art, and Carpisa — shaping clear, honest, and culturally mindful stories.
Let’s work together.
If you want someone who listens carefully, thinks deeply, and brings both creativity and strategy to your projects, I’d be glad to explore how we can work together.
"Everything is designed. Few things are designed well." – Brian Reed
Awards & Recognitions Awards & Recognitions Awards & Recognitions Awards & Recognitions Awards & Recognitions Awards & Recognitions Awards & Recognitions Awards & Recognitions Awards & Recognitions Awards & Recognitions Awards & Recognitions Awards & Recognitions Awards & Recognitions Awards & Recognitions
| DesignRush | Best Website Design Ideas | 2023 |
| MSM | Site Of The Day | 2021 |
| Packaging Of The World | Honorable mention | 2019 |
| Brands Of The World | Brand of the day | 2019 |
| 15° Premio PNI | Finalist 2nd place | 2017 |
Hello, I’m Roberta Soru — Art Director & UX Strategist
I focus on understanding what people need, connecting cultures and ideas through design. I work internationally — Milan, Seoul, New York, L.A., Shanghai — to build experiences that matter.
My work combines empathy, Neuro UX, and cultural insight. I don’t follow only trends, I help brands find the meaning that lasts and speaks across markets as different as the US and Asia.
I’ve collaborated with Italian and international brands such as Ripar Cosmetics, Milly Carlucci, Regione Toscana, Dr. Christie L.A., Газировка №1, Kiran Nadar Museum of Art, and Carpisa — shaping clear, honest, and culturally mindful stories.
Let’s work together.
If you want someone who listens carefully, thinks deeply, and brings both creativity and strategy to your projects, I’d be glad to explore how we can work together.
I’ve collaborated with Italian and international brands such as Ripar Cosmetics, Milly Carlucci, Regione Toscana, Dr. Christie L.A., Газировка №1, Kiran Nadar Museum of Art, and Carpisa — shaping clear, honest, and culturally mindful stories.
Let’s work together.
If you want someone who listens carefully, thinks deeply, and brings both creativity and strategy to your projects, I’d be glad to explore how we can work together.
Hello, I’m Roberta Soru — Art Director & UX Strategist.
I focus on understanding what people need, connecting cultures and ideas through design. I work internationally — Milan, Seoul, New York, L.A., Shanghai — to build experiences that matter.
My work combines empathy, Neuro UX, and cultural insight. I don’t follow only trends, I help brands find the meaning that lasts and speaks across markets as different as the US and Asia.
I’ve collaborated with Italian and international brands such as Ripar Cosmetics, Milly Carlucci, Regione Toscana, Dr. Christie L.A., Газировка №1, Kiran Nadar Museum of Art, and Carpisa — shaping clear, honest, and culturally mindful stories.
Let’s work together.
If you want someone who listens carefully, thinks deeply, and brings both creativity and strategy to your projects, I’d be glad to explore how we can work together.
I’ve collaborated with Italian and international brands such as Ripar Cosmetics, Milly Carlucci, Regione Toscana, Dr. Christie L.A., Газировка №1, Kiran Nadar Museum of Art, and Carpisa — shaping clear, honest, and culturally mindful stories.
Let’s work together.
If you want someone who listens carefully, thinks deeply, and brings both creativity and strategy to your projects, I’d be glad to explore how we can work together.
"Everything is designed. Few things are designed well."
– Brian Reed
"Everything is designed. Few things are designed well."
– Brian Reed
Awards & Recognitions Awards & Recognitions Awards & Recognitions Awards & Recognitions Awards & Recognitions Awards & Recognitions Awards & Recognitions Awards & Recognitions Awards & Recognitions Awards & Recognitions Awards & Recognitions Awards & Recognitions Awards & Recognitions Awards & Recognitions
| DesignRush | Best Website Design Ideas | 2023 |
| MSM | Site Of The Day | 2021 |
| Packaging Of The World | Honorable mention | 2019 |
| Brands Of The World | Brand of the day | 2019 |
| Start Cup | Finalist 2nd place | 2017 |
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Design is a much matter of finding problems as it is solving them - Bryan Lawson Design is a much matter of finding problems as it is solving them - Bryan Lawson Design is a much matter of finding problems as it is solving them - Bryan Lawson Design is a much matter of finding problems as it is solving them - Bryan Lawson Design is a much matter of finding problems as it is solving them - Bryan Lawson Design is a much matter of finding problems as it is solving them - Bryan Lawson Design is a much matter of finding problems as it is solving them - Bryan Lawson Design is a much matter of finding problems as it is solving them - Bryan Lawson Design is a much matter of finding problems as it is solving them - Bryan Lawson Design is a much matter of finding problems as it is solving them - Bryan Lawson Design is a much matter of finding problems as it is solving them - Bryan Lawson Design is a much matter of finding problems as it is solving them - Bryan Lawson Design is a much matter of finding problems as it is solving them - Bryan Lawson Design is a much matter of finding problems as it is solving them - Bryan Lawson