fotographicart | roberta soru

Ripar Cosmetici

Over 40+ years, Ripar Cosmetici has combined university research, nutritional study and the knowledge of cosmetic surgeons and aestheticians to create products that help perfect the unique beauty of women of all skin types worldwide.

Ripar Cosmetici
Client: Ripar Cosmetici
Year: 2016/24
Some images courtesy of Figmenta

My contribution to Ripar as art director is shaping a new era for the brand’s visual identity. With a new fresh look and a new international flavour while still keeping its authenticity Ripar is now one of the most competitive Made in Italy brands. In fact, in 2016, Ripar becomes a member of the “Beauty Made in Italy” programme at the Italian Trade Commission in New York. 

My art direction has helped modernize the brand’s visual identity, aligning it with current market trends while highlighting each of its products in a classy and minimal style.
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