I’ve worked with Ripar Cosmetici for over a decade, leading their presence in the fiercely competitive U.S. skincare market.
Client: Ripar Cosmetici
Year: 2024
Ripar Cosmetici has more than 40 years of heritage, blending nutritional study with expertise from cosmetic surgeons and aestheticians. Their product mission? Skincare that celebrates every skin type, worldwide.
The brief was bold and unmissable: rebrand Ripar and reposition it on the global stage. We broke the range into 11 sharp lines, each zeroed in on a single skin concern or treatment. No blur. No overlap. Every line was co-created with aestheticians, medical specialists, and plastic surgeons—where science meets design and beauty meets precision.
The brief was bold and unmissable: rebrand Ripar and reposition it on the global stage. We broke the range into 11 sharp lines, each zeroed in on a single skin concern or treatment. No blur. No overlap. Every line was co-created with aestheticians, medical specialists, and plastic surgeons—where science meets design and beauty meets precision.
Packaging & Color System Design
Recognition was everything. I built a color system that turns treatments into instant codes. Shades that mirror the vibe, the hero ingredients, the results promised. From there, packaging had to follow through—sleek, practical, international. Nothing overdone. Nothing underplayed. Years working in South Korea, the world’s cosmetics capital, and in the U.S. shaped every decision. I directed the entire design journey, from primary bottles and tubes to secondary cartons and jars.
This wasn’t a sprint. The project stretched over a full year of market analysis, cultural research, and trend forecasting. I worked hand in hand with teams in China and the U.S., testing, refining, and aligning every detail. Every choice had one question behind it: does it push Ripar ahead of what’s next in beauty?
The outcome is a striking, design-driven skincare collection that doesn’t whisper quality—it shouts it. Built on a pared-down selection of premium, vegan ingredients. Smart enough for consumers. Strong enough for professionals—clinics, pharmacies, aesthetic centers.
Key markets? Asia. The U.S. South Africa. Each one ready. Each one primed.
Ripar didn’t just evolve—it claimed a new identity. Confident. Clean. Loud. Ready to take the global beauty stage.
This wasn’t a sprint. The project stretched over a full year of market analysis, cultural research, and trend forecasting. I worked hand in hand with teams in China and the U.S., testing, refining, and aligning every detail. Every choice had one question behind it: does it push Ripar ahead of what’s next in beauty?
The outcome is a striking, design-driven skincare collection that doesn’t whisper quality—it shouts it. Built on a pared-down selection of premium, vegan ingredients. Smart enough for consumers. Strong enough for professionals—clinics, pharmacies, aesthetic centers.
Key markets? Asia. The U.S. South Africa. Each one ready. Each one primed.
Ripar didn’t just evolve—it claimed a new identity. Confident. Clean. Loud. Ready to take the global beauty stage.
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