• Client
  • Milly Carlucci
  • Project
  • Logo design

Milly Carlucci is undoubtedly one of the most loved Italian TV presenters of all time.

She achieved success in the 80s and she has since then earned her place of honour amongst the most representative faces of Italian TV.

Milly Carlucci is a true icon of Rai, with her prime-time shows acclaimed by the public such as the iconic Dancing with the Stars e The Masked Singer.


What I did

While working with Milly I had the idea to turn her signature into a brand.

Since the word signature can be defined as a “distinctive pattern, product or characteristic by which someone or something can be identified”, a signature brand is an original, cohesive design based on the personality of Milly that is carried across all print, digital and web communications.